S T A T U S Q U O
The most unique features about the yard sign for KW Luxury International sign design, is the Golden, eye-catching, metallic lettering made possible by its digital/screen hybrid printing process. Equally, and perhaps arguably more notable, is the clear coat application. This process seals and encapsulates the printed ink with a high impact resistant, ultra-gloss protection, resulting in a sign that looks better, longer.
A E S T H E T I C
The aesthetic design remains steadfast in their agent-centric model, by allowing Luxury Associates to brand themselves within their templates. Photographs are no longer on the sign and the approach is now more about the consumer, giving them pride in the fact that their home is a “Luxury” property, represented by a Luxury Associate. It's an impressive use of negative space while combining potentially three separate logos and Associate contact information that doesn't look too crowded, busy, or hard to read. There is no additional fluff on this sign and that leads to the potential buyer having no confusion about what information is most important.